Emergency Response: When You Need Help Now!
Brady Equipment Rental Services
Life is full of unexpected events. Some are delightful, others simply annoying, and some are downright emergencies. Hopefully, that last category is the most minor and least frequent!
Emergencies can result from many causes, such as severe weather, earthquakes, power outages, or fires. The impact could be limited to a single building or broadly affect an entire city. For example, consider the following real—and not uncommon—scenarios.
A regional electrical substation fails, and your facility operations grind to a halt. Without adequate backup power, you could be facing substantial reductions in production and revenues. The magnitude of impact continues to increase as response time lags. Whom can you call? Will they have enough portable generators available for long enough to keep your facility running?
It’s July, 99° outside, and the humidity is 90%. Suddenly, the air-cooling system at your facility shuts down. A primary air handling unit has burned out. Until your system is restored, it will be unsafe for employees to continue working. Your electronics equipment will also be at risk without continuous cooling. Where can you get the temporary help you need to safeguard your employees, equipment, and business?
You and your team must be as prepared as possible ahead of time so you can effectively respond in real-time.
An essential part of being prepared is having a trusted equipment partner ready to get things going again and keep them going as long as necessary. Here are a few tasks to identify an emergency equipment provider that can meet your specific needs.
Evaluate Their Responsiveness
Emergencies rarely occur on a convenient schedule! You need a fast response no matter what day or time the situation arises. The provider you choose should be reachable and provide service 24/7, 365 days per year.
Compare their geographic reach with the location(s) of your facilities. For example, how close is their nearest office with an emergency response team and equipment? How long will it take for equipment and technicians to reach your facility?
Determine how long they have been in business and their customer feedback. Do they have any testimonials or case studies, especially concerning emergency response?
Evaluate Their Equipment Inventory
Ask for a list of the emergency rental equipment they maintain in inventory and quantities thereof. Identify where the equipment is located and how it is maintained.
Determine if they have the specific types and makes of equipment used at your facility, such as:
- Generators
- Portable heaters
- Air conditioners
- Air handlers
- Cooling towers
- Chillers
Find out how they obtain additional equipment if a high-demand, regional emergency occurs. Also, ask how they prioritize rentals in that type of situation and how long it would take to get additional equipment delivered to your facility.

Evaluate Their Technical Team
Ask about their technical staff, including the number and locations of emergency response teams, years of experience, and training. Get these details about their team leaders as well.
Find out about their project management and communication processes. For example, will you be provided with a single point of contact throughout the rental period to make the process as efficient as possible? What communication routine do they use with their rental customers?
Expect the Unexpected!
In emergencies, having a trusted equipment provider “on-call” makes all the difference between mounting a successful emergency response or having to shut down partially or fully. Establishing that relationship will help you minimize operational interruptions and losses when an emergency occurs. It will also give you peace of mind.

Want to learn more about how Brady can help you get through an emergency at your facility?
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