The Steven Tanger Center for the Performing Arts has announced sponsorship agreements with two prominent local corporations – Kontoor Brands and Brady Services.

Kontoor Brands’ $750,000 sponsorship will establish the LeeÒ & WranglerÒ Lounge, an exclusive third-floor pre-functionary hospitality space. The LeeÒ & WranglerÒ Lounge will provide guests a unique, relaxed setting with a full-service bar that also includes access to the Tanger Center’s outdoor Terrace that overlooks LaBauer Park and the Kontoor Brands Corporate Headquarters.

“As part of Kontoor’s ongoing commitment to engage with and support the Greensboro community, we’re proud to align ourselves with this world-class venue,” said Scott Baxter, President and CEO, Kontoor Brands. “On behalf of all of our employees in the Triad, we look forward to the grand opening and you can count on our support for years to come.”

The Brady Trane Services $400,000 sponsorship will create Brady Services Suite, a premier third-floor pre-function hospitality space. The Brady Services Suite overlooks Elm Street and provides dynamic views of downtown Greensboro while hosting pre-event hospitality or corporate meeting functions.

“For 57 years, our company has been dedicated to supporting the arts in our communities. We are proud to expand on our commitment with this donation and are enthusiastic to see our community thrive with the opening of the Steven Tanger Center for the Performing Arts,” said Jim Brady, President and CEO of Brady Services.  

The addition of the LeeÒ & WranglerÒ Lounge and the Brady Services Suite will join the previously announced Koury Ballroom to form the Tanger Center’s three pre-function hospitality spaces. The three rooms will host a variety of pre-show functions including receptions, artist lectures and other special events.

The Tanger Center is scheduled to open in March, 2020 and will host a diverse variety of events including national touring Broadway productions, concerts, Guilford College’s Bryan Series, Greensboro Symphony performances, comedy shows and all type of family entertainment. For a complete list of upcoming events, visit

“The commitments from longtime prominent Greensboro corporations Kontoor Brands and Brady Services will help ensure the Tanger Center will be a state-of-the-art facility that will transform Greensboro,” said Greensboro Coliseum Complex managing director Matt Brown. “The support from local individuals and families, businesses and foundations for this project has been nothing short of phenomenal as the entire Piedmont Triad region senses the growing excitement as we approach our grand opening in March.”